John Ottolman, Author at Editor's Choice

John Ottolman November 27, 2018

The Storyteller’s Responsibilities

John Ottolman November 27, 2018

I had the great fortune this week of coming across a book written by celebrated fiction author, Phillip Pullman, called Daemon Voices. Pullman is most well-known for the ‘His Dark Materials’ Trilogy,…

John Ottolman November 12, 2018

Are Job Skills Becoming More Important than a University Degree?

John Ottolman November 12, 2018

A recently published article on CNBC outlined the ways in which training for alternative skills is taking preference over college and university degrees in the United States. This got me thinking about…

John Ottolman November 7, 2018

Under-Funding Tertiary Skills in South African Universities

John Ottolman November 7, 2018

Education, it is often argued, paves the way for a stronger economy by developing skills and creating opportunities. On top of that, it also enables research and development to be conducted on…

John Ottolman October 19, 2018

It’s the End of Media Freedom Week; and we have Something to Celebrate

John Ottolman October 19, 2018

This week was media freedom week in South Africa, and while we weren’t looking, a number of exciting discussions have been had on the state of digital media in our country. One…

John Ottolman October 16, 2018

A Slow Farewell to Google+

John Ottolman October 16, 2018

Google, a household name synonymous with the internet, information and of course, marketing. The search engine tech giant seems to perform one miracle after another and are responsible for the ways that…

John Ottolman August 13, 2018

Empathetic Marketing and What it Means for Your Content

John Ottolman August 13, 2018

Have you ever been locked in a conversation where the other person seems oblivious to what you are saying? They tend to announce what’s on their mind as though taking part in…

John Ottolman July 25, 2018

Digita; marketing trends - RCM Editor's Choice

What Google Trends Can Tell Us About Ourselves

John Ottolman July 25, 2018

Google Trends is a powerful platform that allows people to get a glimpse of what is being searched for all over the world. It allows users to filter results right down to…

John Ottolman July 17, 2018

How to Run a Terrible Digital Marketing Campaign

John Ottolman July 17, 2018

A great many digital marketing blogs out there will outline their idea of the best approach to running an SEO campaign that is effective, measurable and affordable; all saying pretty much the…

John Ottolman July 13, 2018

Gamifying your Business

John Ottolman July 13, 2018

Gamification is a word that has been thrown around the corporate digital sphere a few times in the past. It represents an interactive, interesting and motivational way to enhance internal processes, while…

John Ottolman July 9, 2018

Storytelling and Your Brand

John Ottolman July 9, 2018

Going as far back into the annals of human history as we can, storytelling has always been an important part of our social structures. Before television, radio and even print, communication still…