In order for digital marketing to remain effective, adaptations to execution as well as entirely new methods of execution need to be implemented regularly to keep audiences engaged. Here’s which strategies we predict will keep the fires burning for brands and companies in 2019.
Keeping it ‘Lively’
2018 has already proven the power of video as a tool for effective digital marketing. In 2019, we can expect to see pioneering ways of keeping the approach alive through even more realistic and impactful communications with viewers.
Live video acts as a kind of portal that has been certified by transparency, where brands have the opportunity to build greater levels of trust with target audiences. Engaging content is pivotal for overall efficiency and technical difficulties could jeopardize the whole outcome, so be sure to invest in the services of a professional digital marketing agency.
Social Responsibility and Foregoing the Generic
Baby Boomers, Generation X-ers and Millennials are all on social media, so thinking digital marketing need not apply to one of them is a mistake. The trick here is to adapt your marketing according to what is valued by them. In other words, if you want to appeal to audiences, best you get to know them well.
Millennials, as an example, value the resolve of social issues above economic ones, so to get the attention of the generation that is now making up most of the work-force population, merging social responsibility with your marketing campaigns and keeping bulk, generic-style marketing at bay will increase the chances of successful campaigns.
Collaborating with influencers is a smart way to reach your target audience. Why? Peer reviews serve as a trust link between consumers and brands; influencers are essentially the peers that are doing the reviewing – you want ‘reviews’ and you want good ones.
Having followers means there is an audience that already place trust in an influencer and if that influencer then endorses your brand, audiences are bound to follow suit. Instagram remains one of the best platforms in order to execute this and it is predicted that 2019 will see the rise of long-term and beneficial partnerships between brands and influencers.
Forward Thinking Digital Marketing Agencies
Keeping your brand not only in the game, but at the top of the marketing ranks means acquiring the services of forward thinking digital marketing agencies who understand the proper execution of fresh strategies as modern solutions to advertising. Looking for a digital marketing agency in South Africa that can do that? Contact the creative team at Right Click Media or visit their website.