The internet. It is a vast place with more than enough competing websites, each trying desperately to grab at your attention, and working even harder to keep it there. Websites have become a commonplace part of our lives, and an even more prevalent part of business. It has replaced TV, film and print as the main medium through which marketers grab their audience, which makes having an attractive and well-designed site all the more important for campaign managers and business owners alike. But not everybody has the creative skill, technical know-how and understanding of digital media necessary to engage in web and graphic design that outperforms those of their competitors, and taking the wrong approach can even be damaging to your business (in extreme circumstances). Though even if you can’t be expected to build the world’s greatest site, you can should still put the effort into making one that is good. So follow this advice on how not to build a bad website, and your campaign will be well on its way to success.

Design for People, not Crawlers

Search engine optimisation is important, so you’ll want to make sure that your site is easily crawled by search engines so that it can be indexed accordingly. But there are ways of doing this which should be adhered to. Remember that the end user of your website is a person, not an algorithm, and you need to design your website for them more than for crawlers. This means no spammy text, and the content needs to be relevant, engaging, interesting and properly laid out to make it viewable and understandable.

Put the Hat Down

Any number of black-hat tactics designed to cheat search engines into giving sites more attention than they deserve crop up on a daily basis. While these might have a short-term advantage for your ranking, they will likely put your prospective clients off and will eventually be brought to the light of the all-knowing Google algorithms. This will be bad news for you. Remember that your website is a point of contact between you and your audience, one that is meant to build trust between the two of you. If your initial contact was only made from underhanded tactics, you’ll be making a terrible first impression on your prospective clients.

Keep Things Simple

While you do want to put as much information as practically possible on your website, it’s a good idea to keep the design in check. Don’t run away with your idea to make the site as functional as possible, cluttering it with tools, blogs and adverts. Rather keep it simple. This will not only make it easier for your visitors to navigate your site, but will also ensure that it loads faster and has less chance of containing errors which may undermine your campaign. If your website looks like a series of viral popups, you’re doing it wrong.

Keep your Visitors Engaged

Many businesses see their website as a mere portal for information, and as such are content to let it be dull yet informative. This will not help you attract new customers but will only serve to inform existing ones. Make sure that your site is interesting, engaging and is made up of an exciting design. Remember that it is a port for marketing, and should be laid out attractively as such.

Reign in Your Sales Pitch

Even if the primary objective of your website is to generate sales, you need to be careful of making it look too much like a pitch. People are naturally distrusting of advertising, especially as far as the net goes. So make your site both informative and persuasive, but do not concentrate on only the one. If you use the hard-sale over the web, your customers will likely be scared off to your competitors.

Make Sure You Can Be Found

A carnal mistake that some websites still make, is the omission of any contact information. Besides the obvious function of letting your audience get in touch with you, having detailed contact information (that includes phone numbers, emails and physical addresses) will help build trust between your target audience and you, since it establishes you as an actual, physical entity and not just some ghost company with nothing but an IP address.

Contact Right Click Media for Details

To find out more about our approach to web designing services, or to find out more about what makes a great website, contact one of our representatives from Right Click Media Australia today, or visit our website for more details.



Susan Butter

Susan Butter

Susan Butter specialises in client services in the digital industry, but also knows a thing or two about hosting, business-business marketing and analytics. If years in the industry have taught her anything it’s that there is always more to learn; which means that there is always more that she can teach you.

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