Whether you are migrating to a new web domain or are looking to register a new one for your website, there are some considerations that need to be made if you hope to get it right. With so many factors to account for such as price, reliability and your target audience’s browsing habits, the decision can be a somewhat overwhelming one. But never fear, we are here to give you some guidelines that you should think about when registering a domain to ensure that you, your website and your business get the most out of it.
Maintaining Customer Trust
One of the first things you need to consider for domain registration is the effect it will have on the way your target audience sees your business. If you use domain names or suffixes that are not commonly seen, you will likely have a hard time building trust in your audience.
So, in many cases, it is better to use ‘.co.za’ or ‘.com’ instead of ‘.associates’, ‘.band’, or ‘.build’, even when it seems like it would add character to your campaign. When people see these suffixes, they generally assume that the page has no authority, and so tend to avoid them.
Similarly, you need to ensure that there is some sort of relevance to your company name or services in the URL, to create expectations that your audience can stick to when visiting your site.
The Cost of Certain Suffixes
Customised suffixes also come at much greater costs than standard ones, in fact, they often come at over double the registration price. For this reason, and when you take into account the above heading on trust, it is often far more worth your while to register a domain that uses standard and more affordable suffixes instead of custom ones.
Reliability of Hosting Service
Your hosting service provider will have a lot to do with the reliability and cost of your domain, and so you should always seek one that has the best track-record over those that, as up-starts, tend to be a bit more affordable. A hosting service should almost never have downtime and should offer their services at internationally competitive prices. New players simply don’t have the infrastructure, experience and bankroll to do this, and so it is often better to opt for services from a long-standing competitor.
Creating Keyword Rich Domains
Domain registration should be done with the planned out keyword you will use for SEO purposes in mind. The best domains are not those that are the most catchy and succinct; but in fact enjoy far more success when efforts are made to make them practically descriptive and relevant. In order to do this properly, it is good practice to use your keywords in your domain name. This will help you rank better, but will also give your audience an idea of what they will find on your website.
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